WRITER
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COPY
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BERLIN
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PHILLY
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LA
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WRITER • COPY • BERLIN • PHILLY • LA •
Current / Now in Pre-Production:
Scripts for Nike Running winter campaign // ACD Copy
Commercial spot for Jennifer Aniston // LolaVie haircare line // ACD - Copy (Scriptwriter) with Conscious Minds Studio (LA)
Branding for new sustainability-focused Hugo Boss app that helps people curate new looks out of what’s already in their closet.
Skincare: Branding for soon-to-be top melanin-rich skincare line, Brownkind. Re-branding for upscale Swiss skincare line, IRAYE.
My film! In the process of bringing my own narrative script to life 🎥
Lexus
Saatchi & Saatchi linked up with Berlin agency Freunde von Freunden (FvF) to conceptualize this Lexus Visionaries series. I wanted to find stories about some of today’s most forward-thinking innovators and flesh out a concept as electric as the cars themselves.
NIKE
I worked with Zalando to write this stunning film featuring the one and only Eliud Kipchoge.
TENCEL
I won the pitch for this Dress For Your Environment campaign after writing the concept in its entirety: script, tagline, storyboards, voiceover. I then directed the shoots as well. Whether you’re hitting the slopes or the streets, you can always choose to Dress For Your Environment with Tencel’s versatile and sustainable products.
PUMA
Puma x MSL Agency (London) wanted a scriptwriter to help put female voices forward in their Mayze Stacks campaign. Rather than using their voices to sing, these up-and-coming musical artists got together to speak about their experiences as females in the industry and how they can support, inspire, and empower one another.
NIKE
Eliud Kipchoge Interview
In 2018, Superneo x Nike asked me to interview Eliud Kipchoge…should he break the marathon world record in Berlin. Unsurprisingly, he did. I curated the questions, met with Eliud at the InterContinental Berlin Hotel, conducted the interview, and provided Nike with the audio, which they used for various campaigns, articles, and assets. Probably the most awesome experience I’ve ever had.
HYUNDAI
Hyundai needed some article write-ups for their H2U hybrid car campaign. I’m always down to whip up some prose for a sustainable cause…especially if Peggy Gou is involved :)
CROCS
With Zalando’s Marketing Services (ZMS), the largest e-commerce platform in all of Europe, I wrote ad concepts and UX/banner copy for a variety of brands, such as Ralph Lauren, Mango, Adidas, Nike, Levi’s, Crocs, and loads more. Wear Your Joys with Jibbitz encouraged fans to express themselves from head to toe.
Brooklyn Cozy is a small, handmade crocheting company in Brooklyn, New York. With little to no budget, I wrote and directed this DIY shoot.
BROOKLYN COZY
VVARDIS
It’s not all about fashion at Zalando Marketing Studios, sometimes it’s about…teeth. I led the copy for their collab with high-end Swiss dental company Vvardis, chomping away at internal branding documents, scripts, storyboards, and the overall campaign concept and pitch decks.
EUCERIN
VML (priorly Wunderman Thompson) is leading Eucerin’s charge towards a better, healthier future in skincare. And I’m right alongside them, supporting with both internal and external scripts and a variety of assets that never feel dry.
MACY’S
Sometimes, I’m called up to turn lengthy, complex documents into something digestible. I’ve sifted through hundreds of pages on Macy’s sustainability efforts and managed to whip them into organized annual sustainability reports. It’s tedious work, but someone’s gotta do it! Here are some select pages from the 40+ page PDF.
ADIDAS
Every runner has their reasons for lacing up. To promote the unstoppability of Adizero and Adistar sneakers, we’re asking top athletes what drives them…but instead of focusing on goal-oriented motivations, we’re breaking into their deeper purposes, emotions, and challenges.
Project still in production, but here are some pitch deck highlights.
INERATEC
Yes: I do a lot of fashion and lifestyle work. But that’s not all I do. In early 2024, Jung von Matt reached out with a request from their sustainable energy solutions client INERATEC. The need? A full copy re-brand. And I love a copy re-brand. Here are some highlights from their new website.
