Agencies include VML (priorly Wunderman Thompson), Conscious Minds Studio, Saatchi & Saatchi, M&C Saatchi, Jung von Matt, BCG Digital Ventures (BCGDV), Brandopus, MSL Group, Strange Family, SuperOkay, Seed Marketing Agency, Fluoro London, Zalando’s ZMS Creative Studios, FvF Berlin, and more.
I hold an MFA in Creative Writing from The Writer’s Foundry in New York City and recently completed an intensive screenwriting course through The New York Film Academy in Burbank, California.
Hi, I’m Sam.
I’m a Philly-born, freelance creative writer freshly back in the US after living in Berlin, Germany, for over eight years.
Living and working abroad for nearly a decade, along with being a queer female writer, has provided me with loads of diverse writing experiences and a deep understanding of how to use words to connect with people from different backgrounds, cultures, and countries.
One of my most developmental work experiences was writing for Europe’s #1 e-commerce company, Zalando. They’re sort of the European version of Asos, only maybe…dare I say it…cooler? When I first began permalancing with them, the company was a baby, a start-up. I not only got to help build their brand from the inside out — writing their TOV guidelines, etc. — I also got to write for their internal creative agency, Zalando Studios. Here, I wrote copy for nearly all of the brands they partnered with, including Adidas, Nike, Crocs, Ralph Lauren, Mango, and so many more. From this client alone, I got a wide range of brand experience on an international scale. By the time I left Berlin, Zalando was a multi-billion dollar company. (Started from the bottom, now we’re here.)
My favorite job to date was when the sustainable fabrics company, Tencel, sent me into the Alps with a camera and my snowboard to direct a shoot I wrote called Dress For Your Environment. I am a nature enthusiast and manifesting (sorry) more of this in the coming years.
And lastly, I’m a writer at heart. Whether it be scripts, manifestos, taglines, lyrics, pitch decks…you name it. As a writer, I’m tuned into both culture and the most nuanced of human experiences, both of which make my writing unique, relatable, and exciting.
Other passions include:
Trees
Finding the perfect NTS and/or Dublab radio sesh
Italian Hoagies
Grumpy Italians
My grandmom (aka grumpy Italians)
Photography
Poorly playing the drums
Curating the perfect IG story / TikTok
Hummus
Keeping up with culture and subcultures via the internet and getting out there IRL
Endlessly walking laps around the Silver Lake Reservoir with my headphones on